Position Title:

Digital Product Manager

Salary Range:

$90,415.78 - $126,582.07

Job Description Summary:

This position formulates, leads, and executes the strategy and business plan for Sourcewell’s websites. Responsibilities include creating a strategic roadmap, delivering on product strategy through actively guiding the direction of the websites, and managing assigned digital marketing staff.

Job Description:

Essential Duties and Responsibilities

1. Strategic planning

Develop and implement a comprehensive website strategy aligned with organizational goals to increase brand awareness, drive customer engagement, and boost revenue.
Lead business plan and decisions for meeting organizational goals through websites.
Collaborate with stakeholders (Marketing, business units, and IT) to identify business requirements and translate them into effective digital solutions.
Prioritize feature and functionality requests based on organizational goals.

2. Technical expertise and performance analytics

Stay current with industry trends, technologies, and best practices in web design, ADA compliance, and web standards.
Utilize analytics tools to track and analyze the performance of websites.
Develop actionable insights to optimize user experience and achieve business objectives.
Implement A/B testing and other optimization technique to enhance website conversion rates.
Continuously improve user experience to drive higher engagement and conversion.

3. Content strategy

Develop and oversee content strategies that align with marketing goals and resonate with the target audience.
Ensure content is optimized for search engines and social media platforms.

4. Stakeholder collaboration

Work closely with internal and external stakeholders to gather requirements and provide regular project updates.
Maintain strong stakeholder relationships, understanding their needs and ensuring satisfaction with delivered solutions.
Create and conduct training for websites, including creating and publishing client-facing release notes.
Collaborate closely with IT to ensure web projects are delivered on time, within scope, and meet quality standards.
Assist technical teams in analyzing and translating business requirements.

5. Market and client research

Oversee and accountable for client research, market intelligence research, and competitor data research related to the digital environment.
Utilize surveys, internal analytics, and external data to understand competitive digital landscape.
Lead client website experience mapping and related improvement projects.
Analyze client behavior and trends to optimize online sales funnel to drive revenue growth.

6. Team management

Supervise, develop, train, and mentor assigned staff.
Provide direction and actionable goals to ensure the team understands how their performance impacts department, division, and organizational strategies and goals.
Work with the Director of Digital Marketing to identify staffing needs and ensure that the team has appropriate headcount to support growth plans.
Manage hiring, training, and onboarding processes and ensure that these are consistent with those followed by the Marketing teams.
Pattern our values of Seek, Empower, and Impact to others.
Develop and lead your team to become open, transparent, innovative, and collaborative to the Sourcewell team and external partners.

7. Represents Sourcewell and Marketing

Represents Marketing at internal events, board meetings, and retreats.
Represent Sourcewell at civic and social functions by attending local, regional, state, and national meetings and conferences.
Attend and present at conferences, tradeshows, meetings, and other public events.

8. Other duties as assigned

Additional Job Description:

Required Qualifications

Bachelor’s degree in Marketing, Business, or other related field AND Five (5) years of demonstrated digital marketing experience OR
A combination of post-secondary training, professional education, and related experience equivalent to nine (9) years.
Two (2) years of experience in leading or directing projects, people, or teams
Familiar with front-end web capabilities and responsive design principles
Experience writing web content for search engine optimization.

Preferred Qualifications

Master’s degree in Marketing, Business, or closely related field
Seven (7) years of digital marketing experience
Five (5) years of experience in leading or directing projects, people, or teams
Proficient with HTML
Relevant certifications

Position open until filled.

Salary Range:

Grade 13, $90,415.78 - $126,582.07 per fiscal year, commensurate with experience.

First review of applications will take place May 10th. If interested, please submit your application prior to this date to be considered.

Location:

This is a remote position, and is subject to Sourcewell's telecommuting policies and procedures.
On occasion may be expected to attend meetings or trainings at Sourcewell's headquarters in Staples, MN, advance notice would be given to team member.

*Sourcewell is currently accepting applications from all states, except the following: California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington. Applicants living in or planning to relocate to a state not on this list are encouraged to apply. *

Sourcewell exists to empower community success. We stand with our partners in government and education striving to recognize and honor the differences in each of our community members. We are committed to removing barriers to equity.

Values

Seek. Be curious.
Empower. Be accountable and liberate others.
Impact. Be a difference maker

Full Time/Part Time:

Full time

Position Type:

Regular

Scheduled Hours:

Sourcewell

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Digital Product Manager