Job Title: E-commerce & Digital Marketing Manager

Reports to: COO

Job Description

At Burch Bottle, we aim to provide high-quality packaging components at competitive prices while achieving speedy delivery and superior customer service. We value teamwork, compassion, efficiency, diverse thinking, accountability, and communication. Burch Bottle is a wonderful place to work if you are interested in career growth opportunities. Our E-commerce & Digital Marketing Manager promotes products and connects with current and potential customers. This individual is also responsible for managing all aspects of our e-commerce website, all Burch Bottle social media accounts, web-based advertising, and email marketing.

Job Responsibilities include but are not limited to:

Manage and Optimize PPC Campaigns:
Developing, implementing, and optimizing PPC campaigns across multiple platforms
Researching keywords and creating ad copies that are relevant to our audience
Create reports to illustrate successes, failures and opportunities
Search Engine Optimization:
Keyword research and competitor analysis
Monitor SEO strategy
Ensure search engine optimization best practices are followed and adjust as necessary to achieve overall SEO goals with a focus on titles & descriptions, URL redirects, on-page schema, and schema markup
Staying current with industry developments and search algorithm updates
Optimize Google Business profile
Maintain & manage all aspects of the company website:
Willingness to learn the NetSuite ecosystem
Launching and promoting new products through various channels
Collaborate with multiple departments to create and execute marketing campaigns
Content creation including website photos, graphics, and copywriting
Responsible for maintaining product catalog (pricing, copy, photography, category & navigation, metadata, content optimization, MAP policy).
Point person for all marketing/e-commerce partners and vendors
Maintain and manage social media to engage with customers and promote the company.
Answer/respond to emails, work-related text messages, and chats promptly

Qualification Requirements:

2-4 years of experience in organic search engine optimization
Ability to work as a team with all departments
Google Ads certification preferred

Skill Requirements:

Strong Analytical skills
Extensive knowledge of Google Analytics (preferably GA4), Google Search Console, SEM Rush and Google Ads
Basic HTML knowledge required
Basic understanding of E-commerce security
Dependable and reliable
Ability to multitask, prioritize, and manage time effectively
Ability to work under pressure

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Ability to Relocate:

Queensbury, NY 12804: Relocate before starting work (Required)

Work Location: In person

Burch Bottle & Packaging, Inc

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Ecommerce & Digital Marketing Manager