Marine Connection, a top Dealer for New & Used Boat Sales, is looking for a qualified, Digital Marketing Specialist/Strategist to become an integral part of our team.
Responsibilities
- Implementation of various components for our marketing campaigns, including the creation of landing pages, advertisements, and other content.
- Increasing our social media following by generating captivating content.
- Ensuring that social media strategies are aligned with campaigns and adhere to brand standards.
- Creating and optimizing campaigns to achieve desired outcomes.
- Advising-on and executing strategies for messaging and audience targeting across ads, blogs, SEM, SEO, and social media.
- Analyzing data, measuring results, and conducting tests with different variations.
- Assisting with on-the-water video shoots and the preparation of displays for international boat shows.
Requirements & Qualifications:
- A results-oriented individual who is eager to learn and continuously develop professionally.
- Must have boating industry experience
- Willingness to engage in deep tactical work when necessary.
- Ability to oversee and organize multiple projects effectively.
- Active user of social media platforms with a strong understanding of their functionalities.
- Experience in SEM, including retargeting and geotargeting, as well as knowledge of web analytics, testing, optimization, and SEO tools.
- Exceptional written and verbal communication skills.
- Familiar with HubSpot or other CRMs, as well as CMS systems for creating landing pages and updating website content.
- Proficiency in HTML and CSS coding (knowledge of PHP, Javascript, and other languages is a bonus).
- Graphic design experience is highly advantageous.
Job Type: Full-time
Pay: $65,659.00 - $69,141.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Weekends as needed
Experience:
- Digital Marketing: 2 years (Required)
- Boating Industry: 1 year (Required)
Work Location: In person