Marine Connection, a top Dealer for New & Used Boat Sales, is looking for a qualified, Digital Marketing Specialist/Strategist to become an integral part of our team.

Responsibilities

Implementation of various components for our marketing campaigns, including the creation of landing pages, advertisements, and other content.
Increasing our social media following by generating captivating content.
Ensuring that social media strategies are aligned with campaigns and adhere to brand standards.
Creating and optimizing campaigns to achieve desired outcomes.
Advising-on and executing strategies for messaging and audience targeting across ads, blogs, SEM, SEO, and social media.
Analyzing data, measuring results, and conducting tests with different variations.
Assisting with on-the-water video shoots and the preparation of displays for international boat shows.

Requirements & Qualifications:

A results-oriented individual who is eager to learn and continuously develop professionally.
Must have boating industry experience
Willingness to engage in deep tactical work when necessary.
Ability to oversee and organize multiple projects effectively.
Active user of social media platforms with a strong understanding of their functionalities.
Experience in SEM, including retargeting and geotargeting, as well as knowledge of web analytics, testing, optimization, and SEO tools.
Exceptional written and verbal communication skills.
Familiar with HubSpot or other CRMs, as well as CMS systems for creating landing pages and updating website content.
Proficiency in HTML and CSS coding (knowledge of PHP, Javascript, and other languages is a bonus).
Graphic design experience is highly advantageous.

Job Type: Full-time

Pay: $65,659.00 - $69,141.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

Day shift
Weekends as needed

Experience:

Digital Marketing: 2 years (Required)
Boating Industry: 1 year (Required)

Work Location: In person

Marine Connection

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Digital Marketing Specialist