Marketing Manager

Title: Marketing Manager  

Department: SEO Scholars San Francisco  

Report to: Associate Director, Development  

Compensation: $67,000 - $73,300 

FLSA: Exempt  

LOCATION/HOURS  

• This is a full-time, exempt position with a hybrid schedule requiring in-person work three days a week and virtual work two days a week.   
• Upon hire, all candidates must be within commutable distance of SEO’s offices at Three Embarcadero Center Promenade Level, Suite P-1 San Francisco, CA 94111.  
• Occasional nights and weekends as dictated by department needs.  

ABOUT SEO   

For more than 60 years, SEO has created a more equitable society by closing the educational and career opportunity gap for ambitious Black, Hispanic/Latinx, and Native American young people. All are welcome to apply to our programs.  

ABOUT SEO SCHOLARS   

SEO Scholars is a free, eight-year, academic program that transforms public high school students into college graduates. SEO Scholars successfully educates, and mentors underserved, low-income public high school students to and through college. 100% of Scholars are accepted into four-year colleges, and 90% of Scholars graduate from college and earn a Bachelor’s degree. This is compared to only 60% of all students who enter college nationally and 20% of students from similar backgrounds as our Scholars.  

SEO Scholars has programs in New York, San Francisco, North Carolina and Miami. SEO Scholars San Francisco was established in 2011 and continues to grow. We welcomed 120 ninth graders to the 2024 9th grade class and have expanded to serve students throughout the Bay Area. 

POSITION OVERVIEW 

The Marketing Manager will collaborate with the San Francisco Development and Program teams to develop and execute a cohesive marketing plan designed to elevate brand visibility and awareness across the Bay Area and promote the SEO Scholar SF program. This role requires a strong marketing generalist who can align branding across all platforms, drive student enrollment, and engage with the Bay Area community. The Marketing Managers responsibilities include: 

Strategy 

• Develop and execute aligned marketing strategies for both Development and Program Teams that promote SF Scholars and engage with partners, donors, communities, families, as well as potential, current, and former Scholars. 
• Meet weekly with the SF Scholars’ Development and Program teams to discuss metrics and marketing materials. 
• Meet monthly with SEO’s Marketing and Communication team in NYC to align messaging, branding, strategy, and resources.   
• Ensure marketing and communications alignment across all external platforms including website, blog, and social media channels. 
• Design and send email marketing campaigns using Hubspot. 
• Stay abreast of current trends and tools in marketing. 

Operations 

• Manage search engine and social media advertisement accounts, campaigns, and pages. 
• Report on monthly platform analytics and adjust strategies accordingly.  
• Coordinate content creation with external graphic designers, photographers, videographers, and other consultants to create physical and digital marketing campaigns. 

Brand Stewardship 

• Ensure all external materials consistently reflect the SEO brand. 
• Partner with corporate partners’ marketing leads to align on branding standards for social media posts and events.  
• Research and enhance marketing and communications efforts in collaboration with the SF recruitment team to increase brand awareness with Scholar-aged youth. 

QUALIFICATIONS 

• Bachelor’s degree in communications, marketing, or relevant field required. 
• 3+ years experience working in marketing or communications role.  
• Working knowledge of email marketing, digital strategy, social media strategy, print advertisement, and basic public relations. 
• Direct experience developing creative campaigns and project plans and leveraging project management tools (e.g., Monday.com, Asana, Basecamp) 
• Superb interpersonal, written, and verbal communication skills. Must have experience communicating with large corporations, partners, donors, news outlets, and high school- and college-aged youth. 
• Technical proficiency in standard cloud-based workplace applications: Windows, Google Suite, Outlook, Excel, Box, Zoom, and other similar platforms, Canva and Adobe CS  
• Working knowledge of social media strategy and campaign planning; must be familiar with major social channels and how to leverage them to meet campaign goals. Experience with Hubspot, Salesforce, or similar tools is strongly preferred. 
• Strong reporting and analytics skills, including working knowledge of social media analytics tools and measures, and an intermediate understanding of social media algorithms. 

COMPETENCIES  

• Passion for SEO's mission: A deep curiosity and working knowledge of the barriers to access and obstacles for under-resourced and first-generation students pursuing college completion.  
• Attention to Detail: A thoroughness in accomplishing tasks by effectively balancing efficiency and accuracy, monitoring details and work quality, double-checking and cross-checking, and owning and correcting errors as they arise.  
• Creativity & Innovation: An ability and openness to drawing inspiration from multiple sources (including arts, culture, and data) and applying inventive thought processes to drive innovation, solve problems, derive insights, and deliver results. 
• Teamwork & Collaboration: Cooperates with others to define and accomplish common goals with an awareness and appreciation for cross-functional dependencies; values treating team members and colleagues with dignity and respect; and regularly recognizes and champions the contributions of others.  
• Critical Thinking: The capacity to anticipate needs, utilize best resources, and employ careful decision-making. Able to adjust to changes and work demands quickly while maintaining a strategic and tactical vision to complete work efficiently. 
• Project Management: An affinity for strategic planning with the ability to break down issues into component pieces, build project work plans, manage timelines, lead cross-functional working teams, evaluate data for continuous improvement, and navigate ambiguity. 
• Cultural Competency: An ability to work within a multicultural community and leverage learnings and insights to create culturally relevant, interesting, and engaging content that centers and celebrates different voices and views.