DIRECTOR OF ECOMMERCE
Department:
Business Planning
Location:
DePere, WI (This position is NOT remote.)
Reports To:
Vice President of Business Planning
FLSA Classification:
Exempt
JOB PURPOSE:
Perform functions to act as the strategic owner for all eCommerce activities for a collection of furniture manufacturing companies by developing “best in class” strategy and execution to maximize the long-term eCommerce revenue potential of the company.
ESSENTIAL DUTIES and RESPONSIBILITIES:
- Build a forward-thinking eCommerce team to maximize the growth potential of the brands within an eCommerce environment over time.
- Build and maintain a best-in-class commerce-enabled web property that can generate and sustain an annual revenue stream of $20M+.
- Continually monitor and analyze KPIs to optimize eCommerce performance. Must be capable of eventually supervising an ecommerce analyst to mine existing data for insights,
- Provide recommendations to improve performance, updating various key stakeholders where and when appropriate.
- Develop an overall eCommerce corporate strategy that includes direct-to-business branded websites, etailers (i.e. Amazon, WM.com), and Omni-Channel retailers (i.e. Walmart.com) that allows for co-existence and success.
- Oversee and optimize Amazon product listings using expertise of keyword research, Amazon algorithms, marketing programs (AMG, AMS, VPC, etc), and search rankings.
- Develop and nurture relationships with Amazon Vendor Managers for both marketing and sales.
- Develop and execute a consumer value proposition that minimizes the cannibalization with other eCommerce channels, specifically etailers.
- Design and execute a differentiated, compelling, and relevant content marketing strategy across the various eCommerce channels that align with the brand’s messaging.
- Create effective product pages to drive “best in class” engagement and conversion and determine how to scale content while maintaining customization specific to each channel’s needs.
- Drive customer engagement to generate positive reviews and ratings for all products, addressing and resolving negative reviews.
SUPERVISORY/MANAGEMENT RESPONSIBILITIES:
None
COMPETENCIES:
- Attention to Detail: Accomplish tasks and processes completely and with a high level of accuracy.
- Communication: Articulate complex matters and effectively express ideas and information in a clear and organized manner, so it is understood by others, both orally and in writing.
- Problem-Solving: The ability to see the problem, understand the issues, and identify methods to rectify the situation.
- Building Collaborative Relationships: The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
- Business Acumen Understand business implications of decisions; work through business situations resulting in positive outcomes and improved financial performance.
- Technical Expertise: Demonstrate depth of knowledge and skill in a technical area.
MINIMUM REQUIRED QUALIFICATIONS:
Education: Bachelor’s degree in business administration or related field
Experience and/or Training:
-
5 years of eCommerce experience which includes:
- Understanding current web development platforms and tools with the ability to create a technical roadmap for eCommerce in conjunction with IT.
- Knowledge of using digital advertising to drive traffic and conversions.
- 5 years of experience managing a team.
- Demonstrated experience working in a matrix organization.
Licenses/Certificates: None
Technology/Equipment: Proficient Microsoft Office Suite,
PREFERRED QUALIFICATIONS:
Education: Master’s degree in business administration (MBA)
Experience and/or Training:
- Experience in launching B2B, including tax and payment requirements, inventory management, and ERP integration.
- Knowledge of launching new products and various digital syndication tools online.
Licenses/Certificates: None
Technology/Equipment: Working knowledge of Shopify.
PHYSICAL AND MENTAL DEMANDS:
Sitting for long periods of time, 6-8 hours per day. Walking, speaking, hearing seeing. Listen and observe the environment for hazard prevention. Use hands for tools and typing. Semi-frequently lift up to 15 lbs. Some tasks may require employee to bend, stoop, twist, and turn.
WORKING ENVIRONMENT:
Office work environment.
Base pay range
The minimum salary is $82K and the max salary is $137K.
$82K – $137K/yr (Glassdoor est.)
$106K
/yr Median
De Pere, WI
If an employer includes a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Glassdoor displays a "Glassdoor Estimate" if available. To learn more about "Glassdoor Estimates," see our FAQ page.
Company overview
Size
Unknown
Founded
--
Type
Company - Private
Industry
--
Sector
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Revenue
Unknown / Non-Applicable
WB Mfg ratings
3.0
- Recommend to a friend
- Approve of CEO
- 0 Ratings
WB Mfg reviews by ecommerce manager
Pros
- "pay isnt to bad for being general labor" (in 2 reviews)
- "Great company culture and great opportunity" (in 2 reviews)
- "Nice people and work environment." (in 1 review)
Cons
- "I also did not feel valued and was not growing in my career anymore." (in 1 review)
- "Odd management and scheduling practices" (in 1 review)
WB Mfg – Why work with us
We Can
DESIGN. BUILD. DELIVER.
When it comes to casework, tables, desks and tops… We Can.
WB Manufacturing can design, build and deliver standard cabinets and lockers, modular casework, mobile furniture and custom solutions for any environment, any market, anywhere, anytime. From fixed solutions for non-active environments, to custom modular and mobile units for active and semi-active installations, our in-house Design Team is ready to assist you. By the room, floor or building and whether you’re renovating an existing space or designing and constructing a new space, We Can. Design. Build. Deliver.