Email / CRM Manager

Xero Shoes is a trailblazing footwear brand committed to revolutionizing the way people connect with the outdoors. Our mission is to provide minimalist shoes that encourage natural movement, allowing individuals to experience the world with comfort and freedom. As we expand our reach globally, we seek a skilled Email/CRM Manager to lead our digital marketing efforts and enhance customer engagement through strategic email campaigns and CRM initiatives.

Position Overview:

As the Email/CRM Manager, you will play a pivotal role in shaping our brand's digital communication strategy and nurturing meaningful relationships with our customers worldwide. Reporting to the Marketing Director, you will collaborate closely with cross-functional teams to develop and execute dynamic email campaigns, leverage customer data insights, and optimize our CRM platform to drive revenue growth and foster brand loyalty.

Key Responsibilities:

• Strategic Email Marketing Leadership:
• Develop and implement a comprehensive global email marketing strategy aligned with business objectives and customer lifecycle stages.
• Create a detailed email marketing calendar encompassing promotional campaigns, product launches, seasonal initiatives, and customer segmentation strategies.
• Lead the conceptualization, planning, and execution of engaging email campaigns, ensuring consistent brand messaging and design integrity.
• Utilize A/B testing and performance analysis to optimize email content, subject lines, send times, and segmentation strategies for maximum effectiveness.
• Cross-Functional Collaboration:
• Work closely with the design team to translate brand guidelines and creative concepts into visually compelling email assets that resonate with our target audience.
• Collaborate with product, merchandising, and sales teams to align email marketing initiatives with product launches, promotions, and sales targets.
• Liaise with IT and CRM administrators to ensure seamless integration of email marketing efforts with our customer data platform (CDP) and other marketing technologies.
• CRM and Customer Data Management:
• Oversee the management and optimization of our customer data platform (CDP), leveraging customer insights to drive personalized messaging and segmentation strategies.
• Implement automated email workflows and triggered campaigns based on customer behaviors, preferences, and lifecycle stages.
• Develop and execute SMS marketing campaigns to complement email initiatives and engage customers across multiple touchpoints.
• Loyalty Program Enhancement:
• Evaluate and optimize our loyalty program to enhance customer retention, increase lifetime value, and drive repeat purchases.
• Develop targeted email campaigns and communications to promote loyalty program enrollment, rewards redemption, and engagement activities.
• Performance Tracking and Reporting:
• Define key performance indicators (KPIs) for email marketing and CRM initiatives, including revenue attribution, engagement metrics, and subscriber growth.
• Generate regular reports and dashboards to track campaign performance, analyze trends, and provide actionable insights to stakeholders.
• Continuously monitor industry trends, best practices, and technological advancements in email marketing and CRM to inform strategic decision-making and innovation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in digital marketing, focusing on email marketing, CRM, and customer lifecycle management.
• Proven track record of developing and executing successful global email marketing campaigns in a fast-paced e-commerce or retail environment.
• Expertise in email marketing platforms and CRM systems(Klaviyo and Attentive SMS).
• Strong analytical skills and proficiency in data analysis tools and techniques to derive actionable insights from campaign performance metrics.
• Excellent project management abilities, with the capacity to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
• Creative flair and attention to detail, with a passion for storytelling and crafting engaging email content that resonates with target audiences.
• Experience with SMS marketing, loyalty program management, and customer data platforms (CDPs) is highly desirable.
• Knowledge of HTML/CSS for email template customization is a plus.
• Genuine enthusiasm for outdoor activities, sustainability, and minimalist living is preferred.

Job Type: Full-time, 40-hours, Exempt

Pay: The annual salary for this position ranges between $85,000.00 - $110,000.00. This range is an estimate based on potential employee qualifications, operational needs and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2. Other rewards may include annual bonuses, short- and long-term incentives, and equity awards.

Benefits Include:

• Medical and dental/vision upon employment
• Additional employee-funded ancillary benefits, such as: qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care etc. are also available if you choose to participate
• 401k eligible after 3 months of employment
• Xero Shoes provided life insurance
• Employee bonus and incentive plans
• Sick pay upon employment and vacation pay after 6 months of employment
• Complementary pair of shoes each month of employment (up to one pair per style)

If you're a strategic thinker, creative problem-solver, and passionate advocate for customer-centric marketing, we invite you to join us at Xero Shoes and be part of our mission to inspire healthier, happier lives through the power of natural movement.

Xero Shoes is handling our own recruitment. We will not respond to solicitations from recruiters

Job Type: Full-time

Pay: $85,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• AD&D insurance
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience level:

• 3 years

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Broomfield, CO 80021