GoldenTrust Insurance is looking for a Google and Meta (formerly Facebook) Ads Specialist who plays a crucial role in digital marketing, focusing on managing, optimizing, and analyzing advertising campaigns across Google Ads and Meta Ads platforms.

**Job Title: Google and Meta Ads Specialist**

**Job Description: **

As a Google and Meta Ads Specialist, you will be responsible for planning, implementing, and optimizing online advertising campaigns to promote our products/services and drive customer engagement and conversions. You will work closely with the marketing team to develop strategies that align with our business objectives and target audience. Your expertise in Google Ads and Meta Ads platforms will be pivotal in maximizing ROI and achieving campaign success.

**Responsibilities: **

· Develop, execute, and optimize Google Ads and Meta Ads campaigns across various platforms (Search, Display, Video, Social).

· Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance and drive relevant traffic.

· Monitor campaign budgets, pacing, and performance metrics (CTR, CPC, CPA, ROAS) to ensure KPIs are met or exceeded.

· Implement audience targeting strategies based on demographics, interests, and behaviors to reach the right audience segments.

· Utilize retargeting and remarketing tactics to re-engage with website visitors and drive conversions.

· Stay updated with industry trends, platform updates, and best practices to continuously improve campaign effectiveness.

· Collaborate with the creative team to develop compelling ad creatives and landing pages that align with campaign goals.

· Generate regular reports and insights to stakeholders, providing recommendations for optimization and future campaign strategies.

· Conduct competitor analysis to identify opportunities and stay ahead in the market.

· Stay informed about changes in ad policies and compliance requirements to ensure all campaigns adhere to regulations.

**Requirements: **

· Proven experience managing Google Ads and Meta Ads campaigns, with a strong track record of driving results.

· In-depth knowledge of Google Ads and Meta Ads platforms, including campaign setup, optimization, and performance tracking.

· Proficiency in analytics tools such as Google Analytics, Facebook Analytics, or similar platforms.

· Strong analytical skills with the ability to interpret data and generate actionable insights.

· Excellent communication and presentation skills, with the ability to articulate complex ideas clearly.

· Detail-oriented mindset with a focus on continuous improvement and optimization.

· Certifications such as Google Ads Certification or Facebook Blueprint Certification are a plus.

· Ability to work independently and as part of a team in a fast-paced environment.

**Benefits: **

· Competitive salary

· Paid time off

· Professional development opportunities

Job Type: Full-time

Pay: $23.77 - $28.62 per hour

Expected hours: 40 per week

Benefits:

401(k)
Paid time off
Referral program

Experience level:

2 years

Schedule:

8 hour shift
Monday to Friday

Work Location: In person

GoldenTrust Insurance Inc.

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