Job Title: Marketing & Social Media Coordinator

Department: Marketing & Communications

Reports to: Director of Communications

Salary Range: $50,000 - $60,000 annually

About FIAF:

FIAF is a multi-disciplinary educational and cultural organization located in midtown Manhattan. As an independent, not-for-profit organization, FIAF is committed to providing our audience and students with engaging French language classes and audacious multi-disciplinary programming that celebrates the diversity of francophone cultures and creativity around the world. We are a welcoming and inclusive community for all ages and all backgrounds, where people can meet, learn, and explore the richness of our heritages and share discoveries. We strive to amplify voices and build bridges from the entire francophone world to New York and beyond. FIAF has an extensive Language Center offering hundreds of French classes, a French Library, and cultural programs ranging from cinema and performing arts to visual arts and social event programs.

Position Overview:

The Marketing & Social Media Coordinator plays a key role in FIAF’s Marketing team, coordinating with other team members to support the promotion and expansion of FIAF’s various activities. This position, reporting to the Director of Communications, has social media and press relations as its core focus, as described below.

Social Media Responsibilities

Manage social media channels
Collaborate with marketing team members to organize social calendar topics and draft copy
Collaborate with design team to create original imagery, video, and Reels content for social media channels
Attend events and Language Center programs to take pictures and videos for social media channels
Research and develop strategies for each platform, including competitive research
Research, explore, and develop expanding onto new social platforms, such as Letterboxd, LinkedIn, YouTube, TikTok
Analyze and report on social media performance to help inform new strategies and campaigns, providing regular updates during the marketing team meeting and to leadership around learnings and next steps
Send weekly reports to the FIAF President outlining performance and providing recommendations

Press

Collaborate with the Director of Communications to create promotional outreach strategy for cultural events
Create press kits for each FIAF cultural program
Welcome journalists and photographers at cultural events splitting duties with the Director & VP

Marketing Coordination

Regularly gather social and press statistics to include in monthly analytics report, and Marketing Director in gathering analytics from each marketing sector andFIAF department
Work with the rest of the marketing team to update marketing and communication plan documents

Qualifications

Education: Bachelor in a Communications, Marketing, or related field preferred
Minimum 1-2 years of proven successful experience in marketing and/or social media
Experience at an educational, cultural, or art institution is strongly preferred
Innovative and creative thinker
Ability to be efficient and effective in a fast-paced environment
Must be available to work select evenings and weekends for FIAF events
Must have primary or bilingual fluency in written and spoken English
Advanced French language skills are strongly preferred
Must have fluency with MS Office and Google Suite
Experience with Adobe Photoshop and Premiere preferred
Must be a good team player and communicator, particularly in a multicultural, multi-ethnic, bilingual environment

How to apply: Please submit your resume and cover letter to poleas@fiaf.org and include in the subject line: Social Media & Marketing Coordinator, First name Last name.

Fully vaccinated against COVID-19 with a Centers for Disease Control (CDC) or World Health Organization (WHO) authorized vaccine (or approved for an exemption as a reasonable accommodation due to a qualified disability or sincerely held religious belief or other legal basis).

Benefits Include: Health insurance (medical, dental, and vision insurance), Life and disability insurance, generous vacation policy, 403B retirement plan, FSA, Commuter benefits, FIAFfamily membership (includes free film screenings and invitations to a variety of cultural and arts-focused events)

FIAF is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, marital status, religion, gender, sexual orientation, national origin, disability status, citizenship status protected veteran status, or any other characteristic protected by law.

French Institute Alliance Française

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Social Media & Marketing Coordinator